ELEVEN AUSTRALIA Smooth Me Now Anti-Frizz Shampoo is designed to combat frizz and provide a smoothing effect for damaged hair. The sulfate-free formula makes it a suitable option for those sensitive to harsh chemicals. Users have reported that the shampoo effectively moisturizes hair, leaving it softer and more manageable.

The pleasant scent adds to the overall experience, making it enjoyable to use. However, at $27, it is priced higher than many drugstore shampoos, which may deter budget-conscious consumers. Some users have noted that while the shampoo works well for frizz control, it may not fully restore severely damaged hair, limiting its appeal for those needing extensive repair.

Additionally, a few customers have mentioned experiencing product buildup after prolonged use, which can lead to weighed-down hair. Overall, this shampoo stands out for its moisturizing properties and frizz-fighting abilities, but users with significant damage may want to explore other options.